Select where you’d like your secondary color applied. |Example: Primary Color selected-Blush Pink Secondary Color selected-Dark Pink | If you only had one color chosen, select the first option “One color only”

Choose the shape of your gown. Not sure which silhouette is right for you? Message us before ordering and we’ll help you decide based on your body type and pageant category.

Select one crystal pattern style for your gown. Each pattern is hand-mapped and placed individually before a single crystal is applied. This is where your gown becomes truly one of a kind. If you have a specific vision not listed here, select “Custom Couture Style” and describe it in Special Requests.

All Alanna Couture gowns are hand-embellished with genuine Swarovski crystals — this is where your gown transforms from beautiful to unforgettable. Every crystal is placed individually by hand, which is why this is the most labor-intensive and valuable part of your custom design. Your coverage level determines your crystal count and is the primary factor in your final gown price. We recommend at least “Crystal Embellished” for competition gowns — Swarovski crystals catch stage lighting in a way that no other embellishment can, and the difference on stage and in photos is everything.